Media Trust is an amazing organisation that does many things including matching charities with media companies who want to help - enabling them communicate more effectively. We've been designing and aligning their brand to get their own powerful message across.
Media Trust's success relies on funding. Funding relies on being trusted. Being trusted relies on being recognised. Being recognised relies on a consistent brand. But how do you achieve that when you run everything from community TV channels to training programmes, and talk to everyone from Joe Bloggs to charities to media companies and government agencies?
After analysing everything they do, we managed to simplify all the different divisions into five main groups. We then created a smart, edgy, memorable umbrella brand look - one that could be easily managed to reflect each group's area of interest. Media Trust finally had some much needed brand synergy.
Watch this space. It's still early days but the first signs are excellent that the brand is gaining widespread recognition and understanding - making it much easier to get funding and support. It's also streamlined the marketing for new projects: with a 'template' in place, there's no need to start from scratch each time.