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Signal is the internal magazine of Invensys Rail Systems. This world leader in advanced signalling and integrated control systems has staff based all over the world. So we've been designing and producing the magazine to communicate on lots of different levels.
Invensys Rail is massive. They have five offices in the UK alone as well as satellite offices all over the world and countless other sites of activity - their employees range from engineering geniuses to burly tradesmen. This is the internal comms challenge for every multinational brand - how to engage everyone. And with Signal, we also wanted something that would impress their clients.
We feel we've achieved it. This modern, high quality quarterly speaks volumes for the company's values. And with a light-hearted yet professional tone, it's also helping to build a strong corporate culture. Featuring a variety of news, views and important global topics, it involves employees from all divisions. And should clients ever pick it up, it's a good source of info about the company too.
We were excited when Signal won the Communicators in Business award in 2008. But we're more interested in the impact it's been having internally, which is why we conduct regular follow-up research to keep it relevant and effective. So far the feedback has been extremely positive: even the burly tradesmen are reading it cover to cover.
