Crosshairs Embedded design software which controls and monitors embedded systems – remotely and in real time. Norwegian based, they have made the move into global markets, and they need a brand to reflect their new position.
Embedded software is at the core of every computer-based system, whether it is a manufacturing or production process, running equipment or services. As such it is always mission critical, so Crosshairs need to be trusted. Their customers are usually large globals, with extensive Decision Making Units (DMUs), so it is vital the brand works for everyone.
We’ve developed a brand which visually works on the concept of precision and focus, and which, in terms of content, delivers real benefits. So at every contact with the brand, the benefits are explained in a meaningful way, no matter which part of the DMU you occupy. This is the way trust is won.
Crosshairs Embedded are flying! This is a complex, critical area where many companies are unwilling to outsource, yet Crosshairs are able to win their attention and persuade them of the benefits of their systems time and time again. Their position as a global player is assured!