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The Association of Graduate Careers Advisory Services (AGCAS) looks after Careers Advisors in and out of the nation’s universities. We’ve designed and developed their brand over the years to create a strong, recognisable association.
Careers Advisors tend to be individuals, isolated in a sea of administrators, academics and students. They need to feel that they belong and are valued, and that they’re part of something bigger. AGCAS has to hold them together as a profession and provide them with the benefits normally associated with such an organisation.
Our logo and colouring is distinctive and professional. The elements are integrated into all the communications and promotional material. The style is always moving forwards, never static, so members see an organisation which is dynamic, not crusty. It’s attractive, colourful, differentiated and aspirational.
AGCAS are the association of choice for all their targeted professionals. They are now so well established and respected that membership for existing and aspiring professionals is taken for granted, and they provide the voice of the industry. The institutions to which their members are attached now regard them as their essential partners.
