How do you help a start up stand out? Sum up the offering in four words, and raise a smile.
'The Rump' is a name designed for the man and woman in the street, not the boardroom. It shows this is a company of approachable people, and it helps as an ice-breaker on the phone too. The light-hearted approach and homespun branding are certainly achieving cut through - The Rump are writing business hand over fist.