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Case Studies

• Westinghouse
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1. Client 

   Westinghouse Rail Systems

1. Sector

   Rail engineering

When Westinghouse asked us to redesign their brochures, after talking to their customers we realised the challenge ran a little deeper. We had to reposition the company and take control of people's perception of the business.

We ran seminars with senior management to pinpoint the company's key values: 'Resourceful, Reliable, Responsible'. This positioning statement now reinforces the logo wherever it appears.