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1. Client 

   QA-IQ

1. Sector

   IT training

Creating a new company from the merger of two well-established organisations is a risky business. The task calls for new branding, yet this could jeopardise all the hard-earned recognition and goodwill.

We worked closely with the key players in the new organisation to help keep all the brand equity of one company, while maintaining the strategic strengths of the other. QA-IQ was the result.