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Tesco: if only they’d studied Porters Five Forces!

Tesco: if only they’d studied Porters Five Forces!

The rise and fall of Tesco is well documented. It is the tale of a retailer who became a victim of its own success.

At…

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I’m a celebrity – get me into there!

I’m a celebrity – get me into there!

We’ve come a long way since Austin gave Peter Sellers a Mini in their ‘cars for stars’ exercise.

Celebrity…

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Marketing misunderstood!

Marketing misunderstood!

Management Today, that august organ of wannabe millionaires, has this month shown a complete lack of understanding of the…

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Big Brother is watching you. You have been warned.

Big Brother is watching you. You have been warned.

Aren’t those little ads on YouTube sooo annoying? You know, the ones where you can ‘skip ad in 1 minute’?

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Tesco: if only they’d studied Porters Five Forces! My latest blog... http://t.co/PhEKLJD1lI

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