How much did you spend on your logo? Here are a few pointers: Read more

What does Louis Vuitton mean to you? Overpriced suitcases? Hermes? Scarves and bags? Gucci? Posh bling? Read more

The Post office could tell you! Their attempt at renaming themselves Consignia has gone down in the annals of branding history, along with BA’s little disagreement with Margaret Thatcher’s handkerchief (‘Oh dear’ she is reported to have said, as it fluttered down concealing the artily painted tailplane of a model Boeing 747!). Read more

OK - so we all like a good joke, and we love being amused by the ads, but do they really work for your brand? Read more