Posted on Sep 27, 2012 by Mark Baines
The Olympics were largely praised for their great organisation and marketing. A few cynics raised the issue of empty seats in the first few days, but they were apparently filled by schoolchildren so the issue went away, and we all got on with enjoying the Games, and marvelling at how nothing went wrong. Read more
Posted on Jul 27, 2012 by Mark Baines
Am I alone in loving the logo? So many designers I know have lambasted it, yet for me it represents an Olympics different from the rest: a truly global event, premised on youth and endeavour. Read more
Posted on Apr 17, 2012 by Mark Baines
Let’s face it – we all love Aleksandr Orlov - the simple-minded Meerkat who’s heading for an Oscar for his tireless work for Compare the Market. He has nearly 800,000 Facebook ‘likes’, and 20,000 followers on Twitter! Read more
Posted on Mar 29, 2012 by Mark Baines
What is it about twitter in the B2B space that sticks in the throat? Read more
Posted on Feb 14, 2012 by Mark Baines
A simple story is worth a thousand earnest words, as my colleagues in Marcom PR are constantly reminding me. Read more
Posted on Oct 10, 2011 by Mark Baines
How much did you spend on your logo? Here are a few pointers: Read more