We are the specialists in the engineering, technology and professional service markets.

Brand new ideas.
More effective marketing.
Digital for today’s markets.

As specialists in marketing for engineering, technology and professional service organisations, we understand your markets, opportunities and challenges.

We have the skills and experience to create effective on and off-line campaigns and assets to achieve your objectives.

Whether it’s to promote the benefits of your products and services, or to develop your internal and corporate relationships, you have to be the first choice of your customers, prospects, employees and other stakeholders.

It could be sales or branding, on or offline, internal or external - whatever your requirements, our team of talented specialists is experienced and focused on the engineering and technology sectors.

Brilliant digital communicators and programmers, creative designers and writers, qualified brand and marketing strategists. Skilled at putting themselves in your customers shoes, put them all together and you have the specialists to make your marketing more effective.

Strategy, Branding, Design, Engagement, PR and Brand new ideas containe the online and offline services Marcom offers.

"The Marcom team dedicated time, attention and creativity to understanding our complex needs - and the results speak for themselves. We're very pleased with the look, feel and functionality of our new site."
Dr Adam Marshall, Director of Policy and External Affairs, BCC

How we’ll help. Our skilled and experienced team will work with you on your project, ensuring you get great value and service at all times.

  • Creativity & design
  • Digital & online
  • Strategy & brand

Creativity & design

What is your brand? What are the key benefits? What are your competitors doing? What are the market’s expectations? What is going to really attract them, engage them? What is the correct tone of voice to use?

As sector specialists, we understand these things and can correctly position you for your market, using the right level of creativity and design. Or we can advise on other ways to achieve the same results – sometimes it’s more effective to improve your internal or corporate communications in order to achieve better customer relationships.

This sort of creativity isn’t common. It's the combination of training and skills, backed by years of experience, and informed by a real understanding of your market and your customers' perceptions.

Our creatives and strategists are brilliant. They combine the skill to quickly understand your proposition and brand with the ability to put themselves in your customers’ shoes. From this position they create communications which attract, engage and create the response you are looking for – brand new ideas!

  • Concepts
  • Strategies
  • Brand identity
  • Design
  • Copy writing
  • Engagement
  • Journalism
  • Content
  • Imagery
  • Infographics
  • Video
  • Brand design
  • Guidelines
  • Artwork
  • Websites
  • Advertising
  • Emails
  • Postal mailings
  • Digital
  • Social
  • Print
  • Trade press
  • Exhibitions
  • Events

Digital & online

How successful is your website? What’s your position on Google? Your bounce rate? What are your customers' user journeys? Your employees? How many have smartphones? How many people actually read your tweets? How often do you broadcast emails? Are you getting the best out of your data?

These are the sort of questions we might ask you in order to create websites and digital campaigns which achieve more for you, online and on-mobile.

Using the latest techniques, whether it be for social media, emails, search, websites, video or apps, we’ll create communications which really work for you.

This requires careful analysis of the statistics and an in-depth understanding of user behaviour and expectations. Our digital experts are trained and experienced in all aspects of the requirements of digital marketing, and brilliant at their own specialisms. They will work with you to ensure that you get the very best there is - expect brand new ideas!

  • Websites
  • Social media
  • Apps
  • Mobile
  • Design
  • Search
  • Content
  • Video
  • Games
  • Adwords
  • Banners
  • Emails
  • E-newsletters
  • E-commerce
  • Hosting
  • Maintenance

Strategy & brand

How do customers perceive your brand and how would you like them to? How are you positioned and do you need to change that? What does your brand stand for and does this fit into the competitive framework? What messages are you communicating and could these be made more engaging? What are your objectives?

We'll take you through a market and brand exploration process which will define your strategy. From that we'll create smart communications and compelling campaigns that are really effective.

Because if you don't know where you are going, how are you going to get there?


Be objective: use market insight and run an audit. Understand your market. Plot your competitive position. Define your vision and values. Create a SWOT and plan SMART objectives.


Create a brand architecture. Have a clear proposition and tell it in an elevator pitch. Define your competitive advantage. Refine your messaging. Position yourself: the perception is the reality.


Branding. Concepts. Design. Impact. Standout. Differentiation. Corporate identity. Style. Imagery. Colours. Font. Copy. Content. Tone of voice. Guidelines. Calls to action. Brand new ideas!

"‘Marcom are able to support me with a wide range of services, turning work round reliably and fast.’"
Susannah Minshall, HR Business Partner – Delivery and Technology, Siemens SRA.

Our clients

We have specialised in engineering, technology and professional service companies and associated organisations, from SMEs to global PLCs, since 1990.

Whatever their size, they all benefit from the skills and experience that we have developed in these markets, as well as great customer support, the latest techniques and a passion to drive their business forward.

AGCAS heads of service and Phoenix covers


The Association of Graduate Careers Advisory Services is now a well established body with a thriving membership and a good reputation in the industry.

alcoa ads


A Division of Alcoa Power and Propulsion, Alcoa Howmet is a world leader in the investment casting of superalloys, aluminum and titanium primarily for jet aircraft engines and airframes as well as industrial gas turbine engine components.

BCC website and cover

British Chambers of Commerce

The British Chambers of Commerce represents the interests of over 100,000 businesses through a network of 52 accredited chambers across the UK. In addition to offering advice and support to businesses, it lobbies on their behalf to ensure their voice is heard by councils and government. How do you build a website that represents british business? Organisation, navigation and lots of inspiration!

Home Digital Marketing


How do you create a campaign that promotes a complex product within a complex industry, not known for it's creativity? Firstly, simplify the message - find that one key benefit that will appeal to the reader and potential customers. Secondly, take a risk. Do something different. Standout. We created concepts that range from slight standout to completely off the wall. Cherwell settled for something in the middle and they haven't looked back. The ad campaigns are helping them to achieve year on year growth. Job done well!



eunomia website preview on laptop



Eunomia Research & Consulting is an independent environmental consultancy dedicated to helping clients ‘achieve better environmental and commercial outcomes’.

Invensys covers

Invensys plc

With diverse interests, including rail technology, electronic controls, software and automation, Invensys Group employed nearly 19,000 people globally.

Invensys Rail Graduate site

Invensys Rail

Invensys Rail offer a range of automation solutions for the rail industry, both underground and over. With a history stretching back over a hundred years, and offices around the world, they are market leaders in many of their product areas.



L-3 TRL website


A defence company on the attack! A carefully thought out strategy positioned them as a provider of solutions – not just products or systems, and our website ensures that you read this loud and clear. No more firing from the hip! It’s strategy and tactics which will win wars.

Media Trust

Media trust

The Media Trust works in the third sector. They believe in the power of media to change lives, so they work with the media industry to empower charities and communities to have a voice and be heard.





shaw trust

Shaw Trust

Shaw Trust believes that everyone has the right to employment, inclusion and independence.

Siemens ad

Siemens Rail Automation

Siemens is one of the largest engineering companies in the world. Employing nearly 500,000 people, there are not many engineering and technologies in which Siemens does not have an interest.

Siemens ads

Siemens Traffic Control

Siemens is one of the largest engineering companies in the world. Employing nearly 500,000 people, there are not many engineering and technologies in which Siemens does not have an interest.

sirona annual report


Sirona Care & Health Community Interest Company (CIC) is a new type of Social Enterprise providing publicly funded health and adult social care services. They were formed in October 2011 since when they have been going from strength to strength.

Stone King

Stone King

Stone King LLP are independently recognised by The Lawyer as a Top 200 UK law firm with 4 offices.




Simplify the complex! Use a clever graphic to instantly convey the key benefits, design a clear and simple user journey, and we can take you to the moon...

Wedlake Bell

Wedlake Bell

A leading and significant firm of lawyers in London, Wedlake Bell have a long heritage and are well established, with a strong reputation that extends around the world.

Pre 2010 clients include






Clarke Willmott

A leading UK firm of lawyers, Clarke Willmott’s strategy was to personalise and demystify their service.


Foster Wheeler


Hewlett Packard








Newbridge Networks


QA Training


Scott Wilson


Westinghouse Rail Systems


I'm going to "The psychology of persuasion and tricks for success". See you there? http://t.co/OXyCg9ITOr via @EventbriteUK

Marcom | 4 days, 19 hours ago | retweet | reply

Key team

Mark Baines

Mark Baines

Strategy and Branding Managing Director

Born a hundred years ago, I started Marcom after a brilliant career with leading London media, advertising and design agencies.

I’m a Fellow of the CIM (Chartered Institute of Marketing) and IDM (Institute of Digital and Direct Marketing).

I took the CIM Postgraduate Diploma in Marketing in 2001 and became a Chartered Marketer the next year, a status I have maintained through a minimum of 35 hours annual CPD ever since. I also achieved the IDMs Postgraduate Diploma in Digital Marketing (with B2B) in 2013.

I’m an active Committee member of the Levitt Group, the part of CIM that offers ‘Advanced Knowledge for Senior Marketers’, and used to sit on the Advisory Committee for the Communications, Advertising and Marketing (CAM) Foundation.

Ask me about Brand Strategy, and to find out how good marketing communications, including digital, internal and corporate marketing, can help your business.


Rob Doble

Rob Doble

Creativity and Design

Having spent many years trying to become the new Jimi Hendrix, graphic design tapped me on the shoulder in the late 80s and led me down a different path. Having worked at several agencies around the country, I finally came back full circle to Bath. Initially working for myself, I joined Marcom as Creative Director/partner in 2005 and haven't looked back. Along the way I've worked with some fantastic clients inc. Vodafone, Microsoft, Citibank, Boots and met some amazing people.

Contact me to talk about the Creative, visualising your Brand and good ideas!

Helen Sanders

Helen Sanders

Account and Project Manager

My early career years were spent in the trade exhibition industry in London, organising massive exhibitions and conferences at the NEC, Olympia and Earls Court - eg The Spring Fair - as well as large corporate events.

I then moved into Account Management for a major design and marketing agency, where I managed two key accounts - B&Q & RHM – for whom I worked on B2C, B2B and trade projects.

Since joining Marcom in 2003, I've managed a wide range of engineering, technology and professional service accounts, running small and large projects - below-the-line, above-the-line and online!

Emma Smisson

Emma Smisson

Design and Artwork

I've been designing for over 10 years now; I love design and have loved (almost!) every moment since I joined Marcom!

I work closely with Rob and the team to make the ideas really come alive. At Marcom, I've worked with a wide range of clients in everything from engineering and technology to a whole lot of other products and services, B2B and B2C. So when it comes to design I like to think I've a good idea of what makes people tick.

The team think my best points are my ability to really get inside a project and my attention to detail - which means the final delivery exceeds client expectation!

Ben Powell

Ben Powell

Design and Development Studio Manager

My career in design has spanned over 15 years and includes product design, graphic design for print, IT and web design and build.

This gives me a holistic view of the projects I undertake for clients, so I see their projects from all angles. It also underpins my commercial awareness, so I understand what they are trying to achieve, and can design and build a website or other campaign material which is, first and foremost, effective.

My particular strength lies in design and programming for digital assets – websites, ads, search and other digital marketing activities. But I still occasionally turn my hand to physical design, mainly for print and exhibitions.

Somehow I manage to fit this all in between making kids, performing music and drinking beer!

Matt Tomlinson

Matt Tomlinson

Digital and Programming

I learned how to build websites whilst on a graduate training scheme with Matsushita (Panasonic) in Japan in 1996. 

Instantly hooked, I now enjoy the reputation of the ‘man who can’ when it comes to all things digital.

I also happen to be CIM qualified, but I wouldn’t let that come between me and a good, hard working and elegant piece of coding!

I like to produce flexible, easy to use websites that clients can manage themselves, and clever tools that do exciting things on phones, tablets, PCs and sometimes even on giant screens.

When I’m not in front of my computer I love to read, travel, eat good food and I am looking forward to the day that I can take my two small children skiing – if  can get enough time off work!

"Marcom were able to interpret the complex requirements for our Academy portal, and produce a highly creative and valuable solution in a collaborative way."
Steve Hurst, Director, Learning & Development, Invensys Group

Our charity

Asha is a Christian charity working in the slums of Delhi, home to over 4 million people. Conditions are appalling, with a lack of education and access to basic amenities causing inhabitants to get trapped in a life of poverty and deprivation.

Asha provides healthcare, support, education and a voice for these people, giving them the motivation and abilities to make lasting changes to their lives.

We have helped them with their digital communications and strategy since 2006. We wrote their Strategic Plan for Marketing Communications and Fundraising, which we then implemented through the design and creation of a new website - now we're on version 3 – and their digital marketing strategy, including social media.

We've also recruited and given technical and strategic support to an International Communications and Publicity Developer, based in Delhi, responsible for implementing the strategy.

We've helped organise 2 UK Conferences and are regularly involved in a range of marketing and fundraising initiatives, such as the Big British Curry Night.

We like to support Asha as it gives us a chance to put something back, and to use our skills for the good of others – not just ourselves.


Corporate Social Responsibility statement:

We also support other charities, including People against Poverty and Business against Poverty, with the emphasis on sustainability, community and children’s initiatives that benefit those places in which poverty is rife. 

We focus our funding on programmes that relate to our strategic direction and reflect our core values of integrity, authenticity, and total customer satisfaction.

Asha Our Charity

Contact us

Bath office

6 Princes Street, Bath, BA1 1HL
01225 481734
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London (meetings)

We can visit you or meet with you at the Institute of Directors, 116 Pall Mall, London, SW1Y 5ED
020 7436 5335 (Marcom)
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